It doesn’t matter if you love a classic look or a bold expression, we just know Dolce & Gabbana has what you need.
Il Pranzo is Dolce & Gabbana’s latest beauty campaign. It offers a passport to the ultimate feast for your senses.
The marketing initiative draws from the wealth of Italian culture. It honors the traditions of family, food, and connection. These promotions convey this message with a modern flair, showcasing a timelessly elegant makeup collection.
Il Pranzo, though vivid colors and a meaningful narrative, redefines beauty for the modern era.
What Is ‘Il Pranzo?’
What exactly is “Il Pranzo,” anyway? What does it have to do with makeup?
Il Pranzo, “the lunch,” is far from just a meal in the Italian tradition. It’s a concept of warmth, togetherness, and sharing heritage.
D&G takes this idea and runs an intimate, yet significant beauty campaign. Set against the backdrop of a sumptuous dinner table, the imagery comes alive. It’s teeming with colors, textures, and movement.
The table setting becomes so much more. It’s a canvas, really, that the heart of Italian culture sits upon. The new Boundless Beauty makeup line acts as a natural continuation of the story. Bright lips, luminous skin, and sparkling eyes speak to the delight and drama of a shared meal.
The Makeup Collection
The Boundless Beauty makeup line itself is a master class in balance, where every luxurious shade – think deep reds, sultry browns – is paired with softer, luminous colors for everyday glow.
The versatility of the collection is its strongest suit. It allows wearers to decide on drama or subtlety, whichever suits the moment in question.
Products like high-pigment lipsticks and silky eyeshadow palettes command attention. Meanwhile, soft blushes and illuminating powders add a light touch.
Together, these make a personal melody that is incredibly wearable.
Behind the Vision
Every great campaign has its powerhouse creative team behind it, and Il Pranzo is no exception. The photographer, Steven Klein, creates his signature edge; the visuals feel like cinematic stills. He uses dramatic lighting and bold contrasts, turning this very familiar family scene into high art.
Equally legendary, stylist Carine Roitfeld brings the campaign together with her unique eye on style. She fuses Dolce & Gabbana’s classic Italian style with a bit of modern rebellion. The result is a tale that’s both aspirational and relatable all at once.
The Faces of ‘Il Pranzo’
The campaign features supermodels like Jerry Hall, Irina Shayk, and Georgia May Jagger, who lend their beauty and charisma to the campaign.
Each brings something unique: Hall’s inimitable elegance, Shayk’s fearless sensuality, and Jagger’s youthful edge.
These women aren’t just faces; they are icons. Together, they personify D&G’s vision of beauty: confident, diverse, and unapologetically individual.
Where Tradition Meets Modernity
The beauty of Il Pranzo lies in the duality it represents. It nods to classic Italian ideals while speaking to today’s global audience.
Dolce & Gabbana captures this tension between tradition and innovation, light and shadow, bold and subtle.
It’s not accidental. It reflects how the world connects in today’s world, holding onto what is timeless while dancing with new trends. Every style element, every detail about the makeup itself, feels so deliberate.
A New Chapter in Beauty
Il Pranzo follows a trend in luxury marketing as more fashion brands add cosmetics to their product lines. The initiative leverages cinematic storytelling to boost the products’ appeal while reinforcing Dolce & Gabbana’s brand identity.
The Il Pranzo campaign for D&G is not just about makeup. It’s a celebration of artistry, heritage, and individuality – all in one promotion. Each shade and every stroke tell stories of empowerment and self-expression.
The message is clear: Beauty isn’t about following the rules; it’s about embracing your own style – your own narrative.
Dive into Il Pranzo and celebrate the classics. Better yet, make them your own.